Joe Elliott si zakladá vlastnú pivnú značku: Down "n" Outz.

"Down "n" Outz is named after Elliott"s musical side project and is described as a pilsner style that has a deep, rich malt character, with generous hop bitterness.

Brewed and bottled by The Porterhouse, the beer will be available in all Porterhouse bars."

Elliott: "Over the years I"ve noticed a lot of musicians putting their names to a variety of wines etc which, as nice as a glass of red or white is, well, it"s not very rock and roll is it?! Beer or lager seem to be the drink of choice at nearly every gig I"ve ever played or attended so for me it"s a much cooler thing to do and having seen how The Porterhouse put quality over quantity, I"m extremely happy to get involved with Oliver [Hughes, Porterhouse MD] and his gang."